What can advertising tell us about past and present values, trends and needs? By studying commercials from different perspectives we can learn about the development of society. Reklamarkivet is a digital archive with more than 10 000 printed ads from Sweden, mostly from the mid 1900s and forward.

To make it easier to learn about the history of advertising, we wanted to make the archive more user friendly. With inspiration from the CMYK print sheet, we created a website that is easy to navigate with several types of search functions that allows you to sort by color, type of product, year of production, agency, art director and client.


Collaboration with Hedda Wallén, Tilda Aspelin, 
Ville Högström & Reidar Pritzel.